In just one day, the technology world was shaken twice by LeCo as it unveiled its unmatched 3.5mm headset smartphone and self-driving electric car. If the iPhone 7 does not drop 3.5mm headphone jack is just rumors, LeEco has surpassed Apple for the first time to launch a smartphone.
Meanwhile, just three weeks after the launch of the Tesla Model 3, LeEco's LeSEE electric car showed automatic steering and voice parking control via the phone application. The question now is who is LEEco?
What is the company like?
If you are new to LeCoCo by introducing the two products, it may be a bit late. Leeteuk's predecessor, LeTV, was rebranded earlier this year. Not by chance, the company was dubbed China Netflix, when LeTV owned 400 million subscribers for its online video service. In addition, at the end of September 2015, the company launched six high-end Smart TVs, but at a lower cost than the cost of mass production.
"The reason for pricing lower than the cost of mass production is due to the multi-level, multi-level ecosystem model to subsidize hardware, marking the maturity of the Le ecosystem. "Said Liang Jun, president of Leshi Zhi Xin, LeTV's TV business.
Founded by Jia Yueting in 2004, it began by offering online video services via the letv.com website, a service similar to Youtube. In August 2010, LeTV set a milestone in its development by listing shares on the Shenzhen Stock Exchange, Shenzhen Stock Exchange. This is the world's first IPO of a company operating in this field.
Starting from now, the activities of the new company are gradually emerging in the eyes of investors and the world. The company invests in and distributes a Hollywood blockbuster "The Expendables 2." The company's revenue has also grown rapidly, from $ 181 million in 2012 to $ 1.6 billion in 2014. However, The company's profit is also extremely thin, with sales growing rapidly but the company's profits have even fallen. Leshi's net income in 2012 was $ 31 million, $ 38 million in 2013 and $ 7.5 million by 2014.
Since 2014, its headquarters have been relocated to Hong Kong, setting a new milestone for the development of the world market. Based on the combined ecosystem of "Platform + Content + Terminal + Application" (Platform + Content + Terminal + Application), the company launches many low-cost hardware products such as to support its video content platform.
LeTV has set a record of online sales, selling 1,000 Smart TVs in 10 minutes, 20,000 Le Smart smartphones in 21 seconds, and 50,000 Le1 smartphones in 53 seconds. Thanks to the support of the eco-system between this device and content, LeTV reports 2015 revenue growth of 90.89%, nearly double that of 2014, earnings per share also increased 55% over the year. 2014.
And the launch of LeEco's LeSEE electric car is not out of the ecosystem-based strategy. Through its subsidiary, Le Sports, in October 2015, Leeco spent $ 700 million to acquire 70% of Yidao Yongche, a travel sharing company similar to Uber. Surely their ambition will not just be to take advantage of the journeys to transport reporters or fans, or to show off the services during the trip.
"The starry sky has become a distant memory. We can not wait to clear the cloud from the Chinese sky. The integration of electricity, artificial intelligence, connectivity and social media into a system will break down all current car products. "LeEco President, Chinese billionaire Jia Yueting has said so much about its ambition to launch the FFZERO1 for the first time at CES 2016 in January this year.
Mr. Jia Yueting also demonstrates his ambition in the automotive sector by investing in many companies involved in the industry. The best known of these is Aston Martin, the British sports car brand, famously appearing regularly alongside James Bond in the character series. There is also Faraday Future, a startup in California that recently emerged as daring to challenge Tesla, the world's leading electric car company. Moreover, LeTV along with the Beijing Automotive Industry Holding (BAIC) also invested in another startup for the electric car, Atieva, which was founded by former Tesla Chairman Bernard Tse.
So far, the company has invested in a range of other fields, including agriculture, owning a wine brand, and is planning to grow grapes and vegetables. flowers and seedlings
