Of the thousands of livestream platforms in China, what makes Inke stand out? And how does it actually work?
Great content
Maybe Inke should be seen as a perfect combination of Twitch and live.ly, with a huge range of content, from Let's Play (livestream game) to Got Talents clips. ), to random clip art. Is it interesting?
Low input requirements
Inke's motto is that anyone can livestream, from there open the door for everyone from amateur to professional. With Inke, any regular user has the potential to become famous.
"Watch" mode
This is probably what makes Inke different from the western livestream platforms. The "watch" mode, also known as PK Mode, allows streamers and stream viewers to "watch" each other, and Inke is the first livestream application with this feature. PK mode randomly chooses two streamers - those who agree with the "watchdog" rule - and gives them 7 minutes to challenge each other.
Some streamer pairs have great musical or dance performances, while others challenge who can ... shake their shoulders faster, or hold a pen with their upper lip longer ?! They also agree on a punishment for the losers, such as having to do push-ups, face paint, or anything else.Viewers will comment and send virtual presents to their favorite streamer - who often responds to the audience who contribute the most. The scores of the two opponents are displayed in real time on the top bar, and at the end of the test there will be 90 seconds to penalize the loser.
This is a random and quite cluttered content, but quite fun and popular among Chinese people. The truth is that so many people accept pay to see them.
Duplicate based on location
You can choose your location, or turn on location services to find streamers around. This application even allows users to meet in real life. Hotels, clothing stores, and restaurants also invite popular streamers to the livestream at their businesses to attract more customers. One of Inke's most interesting features is the ability to reach the real world, and its social aspect is not limited to the digital domain.Game
Inke offers a huge amount of games. You can play 1 vs 1 game, and the application will automatically find your co-players. Or you can choose one of the many mini games while chatting with others.The app also has a tab dedicated to a popular game called The Werewolves of Miller Hollow. The expansion of the online gaming industry has helped Inke increase the number of visitors and retention.In fact, not many people rely entirely on Inke to earn a livelihood, but quite a lot of people use livestream as a left-hander with a high income. Viewers can buy Inke and virtual gifts to donate to the streamers they like - so basically this app offers quite a few "gadgets" if you want to make full time.
Each 32 Inke can be exchanged for 1 yuan, and Inke will get 69% of the commission. It is estimated that a top streamer on Inke can earn 46 million Inke ($ 22,000) in just one week.The market will be profitable to $ 4.4 billion in 2018, an increase of 86% over 2016. With the development of AR and VR technology, the livestream experience will continue to be enhanced and diversified. more. Livestream will become a hobby, or even a habit, for every Chinese netizen, just as the way social media platforms are becoming a part of life.