There have been studies showing that using the phone is slowly becoming a chain reaction like yawning. When one of the group pulled the phone out, another person reached into his pocket to find his phone.
Recently, the Irish brewery Guinness has launched a new advertising, with images of the mobile stacked, placed on a table in the bar.
The message is written on Guinness advertising posters: Enjoy responsibly. Phones down, please. (Drink to consume.
Guinness wants to get strong, put your smartphone aside and drink a few beer with his friends. Of course, face-to-face, face-to-face, not through mobile screens.
Not long ago, director Miles Crawford's I forgot my phone tells the story of a girl just because she does not have a phone and completely loses touch with everyone, including her boyfriend. Recent videos have garnered over 36 million views on YouTube.
It lasts only 2 minutes but the video is enough to make viewers realize that they have accidentally lost their closeness to each other just because of the modern technology.