After a disappointing financial report last month with iPhone sales dropped by 10 million units compared to the same period last year, Apple shares are being punished by investors with continuous decline without signs. rehibilitate. The truth is, as long as there are still people using smartphones, Apple will still be good by virtue of mastering the premium segment, but that can not make anyone feel secure about Apple's future.
The reason is that no one can guess when someone will launch a product that can replace the smartphone as the smartphone has replaced the feature phone. And more worryingly, computer history shows that any big boss who comes to the fore and succeeds with a trend will fail on the next.The best example is Microsoft. The software giant has overwhelmed the operating system market and has had a near-monopoly browser. But then Google appears. Google represents a new vision, as users only need quality web-based data services - a platform that does not discriminate between operating systems and browsers. As a result, Microsoft has been continuously downplaying recent signs of recovery, and Google is still dominating the search market, web mail, online maps, online office applications.
However, Google also missed many new trends. Google's data service is good, but when the world of computing wants to bring not only SaaS, but also the (PaaS) and even the entire IT infrastructure (IaaS), Google is slow. One of the two leading contenders in the field, and overwhelmingly Google, is Microsoft, whose services have so far been poorly compared to Google like Bing and Bing Map.
But perhaps no more of Google's pain than social networking. Social revolution from the early 2000s before exploding with the rise of Facebook. While Facebook was born in 2005, Google waited until 2011 to launch a product that can compete with Facebook is Google+. Facebook's position has been confirmed so well and Google+ seems to be dead about four years later, when the father of the social network is forced to leave the search giant.The special feature of Facebook is that this social network is very strong for the new revolution. Facebook's largest, most talked-about deal is pre-emptive deals, such as the acquisition of Instagram to capture younger users who like to take photos or buy WhatsApp to block names. Age wants to rise in the revolution turning the chat application into a platform. Most importantly, Facebook acquired Oculus to go ahead in the field of virtual reality / support that is causing fever.
And in this area, Microsoft is one of the names with Facebook in the lead thanks to the impressive HoloLens glasses. The two losers have come back ahead of the two giants of the smartphone revolution, Apple and Google, which have little to no control over the field. Google has just launched the virtual reality project "half season" with carton, while Apple is completely absent. Apple Macs do not even have enough hardware power to seriously participate in VR / AR.
This is also the reason why people are concerned about Apple's sales of iPhone is still very high and Apple's revenue is still equal to Google, Microsoft and Facebook combined. The history of Apple in particular shows that almost after the "fruit bold" the company founded by Steve Jobs will be hidden. Macs have been one of the pioneers of the market as "computers" are something expensive and strange, but when desktop PCs and laptops are popular, Macs are less popular today. preferable. Apple later regained the mobile device revolution when it unveiled its iPod, iPhone and iPad.
But as mobile devices start to become boring, Apple is clearly lagging behind in the next revolution. If history repeats, the success of the iPhone can be considered a "curse" to ensure Apple fails on the new trend, whether it is smart home or VR.Not just Apple, all the competitors are. The "forefront of this step, stumbling step" has almost become an inevitable rule of the tech. The Nokia mobile phone king died after dominating the feature phone market, at the same time Intel gave way to ARM and Qualcomm. Sony represents the entire CRT TV market and begins to sink as popular LCDs. Nintendo dominates mobile game consoles and misses the storm of smartphone game billions of dollars.
Most recently, a series of "former kings" such as Cisco, Dell and Intel have begun fostering "cloud computing" efforts as "cloud computing" is out of date. The king of the cloud is Amazon is standing outside this trend. Nobody knows the "fog" has replaced the cloud or not, but it is clear that new revolutions often do not have room for the kings of the past.
