It is said that this will be two commercials during the Grammy Awards, emphasizing the ability to recognize and simulate facial gestures of Animoji on the iPhone.
The first ad was based on Childish Gambino's Redbone song and featured the main character with an alien emoji and comic relief from many other emoji like pandas, pandas, robots.The second commercial is called Amigos, with the emotional expression of a puppy emoji and "feverish" emoji along with many other emoji based on Migra's song Stir Fry.Both Gambino and Migos are nominated for a Grammy in many categories. Typical of that album is Awaken, Gambino's My Love is nominated for album of the year. Migos is nominated for best rap album.
Both Apple advertisements at this year's Grammy Awards followed the current trend of karaoke featuring Animoji. IPhone X users will be able to record their own songs by incorporating the ability to simulate Animoji's facial expressions and then share them on social networks.
This trend began in November last year when the Fast Company editor Harry McCracken used Animoji to perform the Bohemian Rhapsody. Although Apple did not advertise the karaoke app with Animoji, it was quickly followed up by then and exploded into a trend with the original ad in late November.
