Over the past decade, the technology world has witnessed countless changes, but the switch of the Internet giants Yahoo and Google has left the most emotional.
Yahoo from a 90-year-old Internet giant is now in the business of selling the core business to survive. Meanwhile, Google stepped up to become the largest company in the world market (Alphabet).It is ridiculous that in the heyday of Yahoo there is someone thinking of one day these two technology companies are swapping positions for one another today. But over the past few years, we have learned some lessons about the success of both, especially in the vital decisions of the business.
In 2003, Yahoo and Google entered the fierce competition to vie for market share in the wake of the Internet boom. There are many factors that affect the final appearance, but the most noticeable difference between the two technology giants lies in their core infrastructure approach. Strong opposition and results give us valuable lessons on business building, especially in the context of increasingly competitive markets.
Hot development and sustainable construction
In the midst of the Internet hurricane, Google and Yahoo are on the verge of extending their reach. Services such as search, email, or maps become prevalent. They posed the problem of server systems for storing user and corporate data.Yahoo is keen to hire NetApp's infrastructure, a company specializing in storage and data management solutions. As a result, the company quickly responds to market demand with most services running on NetApp servers.
On the other side, Google seems to go against the trend that is supposed to bring immediate effect at that time. The company built its own technical infrastructure known as the Google File System. It serves as a platform for serving a variety of Google services, aiming to build a future ecosystem.
The search giant uses commercial servers to create high flexibility. If you need to extend or recover the data later, it is also very convenient. In particular, the system helps simplify and speed up the use of cloud storage services that are expected to grow in later times.
The complexity is getting bigger
It took 4 years of continuous development with a strong technical team, Google has built a complete system to exploit the important items. Meanwhile, Yahoo has been able to deploy NetApp's attached storage network immediately, thus meeting the company's growing demand for services. As a result, Yahoo quickly rises in the race to dominate the Internet world.However, Yahoo's massively market-driven approach is slowly emerging. As the user demand grows and more services are available, the downside of the "leased" infrastructure is gradually exposed.
As a result, corporate services such as Yahoo Search and Mail operate on a variety of infrastructure systems. The fragmentation process raises the economic problem of resource utilization because each case requires a separate server that can not be shared across platforms. On top of that, operating costs from NetApp took Yahoo's large revenue base as the company began to expand.
On the other side, Google has anticipated these challenges, so right from the construction of the file system, they have allowed for the addition of services as well as easy fixes related to basic architecture. For example, after the acquisition of Youtube, the company just put it on the common ground. Engineers can upgrade the underlying architecture once they are applicable to all Google services, rather than individually.Finally, flexible platform allows maximum utilization of resources. As the server does not handle user searches, they can be turned on for e-mail access or any task. From there, Google saves significant costs despite the growing level of growth.
Importance of starting the system
The story of Google and Yahoo is a valuable lesson in building a sustainable business. It speaks to the importance of strategic vision for the infrastructure, ensuring a flexible architecture capable of meeting every change in the future. Google has shown us the need to understand the problem before offering solutions.
When starting to plan a project, whether you are an engineer or a business owner, do not look at existing solutions and activities, but instead create your own ideas. Once you do that, you'll be alert enough to see if the current solution is working and what needs to be added if the need for change arises.
This is the key to success for many startups. At the same time, technology giants such as Facebook are gradually realizing the importance of building their own infrastructure to maintain their position.Of course, starting from scratch does not require businesses to sacrifice immediate growth resources for long-term sustainability. It can be a difficult pill to swallow, especially in a competitive environment like Silicon Valley. However, the rush in the approach will bring great risk, making the situation more complex and ineffective when the scale of the company has reached a certain level.
Google builds a broad platform that spans multiple services. The company aims to simplify and enhance flexibility, while Yahoo's complex infrastructure makes it impossible for the company to "fly higher", even declining and ultimately losing market share. competitor.
